The Story Behind Roots and Tales

Kapil Mittal has spent over two decades doing what most people spend a lifetime trying to learn — building trust across borders. His career in international agro-commodities trade has taken him from the spice markets of India to trade floors in West Africa, the Gulf, Southeast Asia, and Europe. He has sat across the table from importers in Dubai, buyers in Japan, and superstore chains in Canada — and he has always delivered.

Before founding Roots and Tales, Kapil led international business units at some of India’s most respected food companies — scaling spice export lines from scratch, achieving profitability within months, and entering markets others considered too difficult to penetrate. He has represented India at SIAL Paris and major international food expos, building the kind of face-to-face relationships that sustain trade for years.

Roots and Tales — operating under Omkara Business Solutions — is the natural culmination of this journey. It is not a startup finding its footing. It is a fully licensed, export-ready spice company backed by 23 years of sourcing expertise, farmer relationships, and a global buyer network that Kapil has built one handshake at a time.

When you work with Roots and Tales, you work directly with Kapil. No layers. No account managers. The person who answers your call is the same person who knows your market, understands your requirements, and has the relationships to deliver.